?? “On-line Crowdfunding” ?????? ? ??????????? ????????????? ???

?? ????? ?? ?????????? Crowdfunding

? ???????? ??? Web 2.0 ???? ?? ???????? ??? ?????????? ????????? ???????? ???

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??????? ???? ??? ??????????
??????????????? ????????, ??? ????? ? ???????? ??????? ?????? ??? ??? ???
????????? ???? ????????????? ??? ????? ?? ??? ????? ?? ????? ????????????????
??? ??????????????. (Brenner ??? ????? 2014)1. ? ????????
??????? ??? ????????? ????? ??? ????? ??? ??????? ????????, ????? ???????????
??????? ???, ??? «????????????»  ????
???? ?????????. ???? ? ?????? ???????? ??? ?????? ????????? ??????????? ??
?????????? ??? ?? ???????? ?? ??????????? ?????, ????????? ?? ???? ?????????
?????????????? ??? offline ??????????????
??????? ?? ???????.

???? ??? ?????????? ????????? ??? ??????
????? ??? ?????????, ?? ??????????? ??????? ??? ?? ???????????? ??????
???????????? ???????? ?????, ???? ?????? ?? ???????????? ???????? ???????????
????????? ?????? ????? ??? ??????????????? ???. ??? ???? ????????? ???? ??? ???
??????????? ??? ?? “on-line charity” ?????? ? ????? ??????? ????? ??? ?????????????? ???????  ? “On-line Crowdfunding” ?????? ? ??????????? ????????????? ??? ??
??????, ??? ???????? ?????? ?????? ??? ??????? ??? ??????????? ??????????? ???
????? ??? ??????????? ??? ??? ????????? ??????? ????????? ? ??? ??? ??????????
???? ??????????.

?? ??????? ????????? ???
?????????? ??? ?? ???????? on-line ??????????
?????????? ???? ??? ???? ????? ??? ??? ???????????? ???????? ?? ???????? ????
??? ????????? ??? ??????????? ?? ???? ???? ??? ???????, ??? ?????? ???
?????????? ?? ?????????? ??? ?? ???????????? ?? ??????? ???  ???????????? ??? ??????? ????????? ???? ???
?? ????????? ??? ??? ?????? ???? ? ?? ???? ?????????? ????????? ??? ??? ???????
?? ??????????.

??
????????? ??? ?????????????? ??? ?? ?????? “Crowdfunding” ????? ?????????? ???
??? ??? Crowdfunding, ??? ??????? ?? ?? http://wordspy.com ????? ???
???????? ??? ?? 2006 ??? ?? ?????????? Crowdfunding ???????? ?? ???????????? ????? ??? 2009 ??? ??? ???? (??
???? ????????????????? ?????? ??? ?????? ??????) ? ?????? ??? ?????? ???
??????????  ?? ????? ??????????? ???????
?????? ?????.

 

 

 

 

 

 

 

 

???????? ?? ??????????? ??? ????????? /
?????? ??????? ?? ??? ????????? Crowdfunding;

“The work of volunteers impacts on all our lives, even if
we are not aware of it”

Anthony
Worrall-Thompson

 

?????
?????? ??? ?????? ?? ????????? ???? ?????? ???????? «???????»  ?? ???????? ?????????? ???? ???? ??? ?????
??? ????????? ??? «???? ?????» . ? ?????? ??? Crowdsourcing.org ???????
??? ?? 2011 ??????? 482 ?????????? ?????????? ??? ???????????? 1.1
?????????????? ??????? ??? ???????????? ??? ???? ??? 34 ?????????????? ???????
?????????????? ?????????? ???? Crowdfunding ?? 2015
??? 2.000 ??????? ?????????? (worldbank.org).

? ??????????????? ??? ?? ????????????? ?????????? ??????????
?? ??? ?????? ???????? ?? ????????????? ?????? ??????? ??? ??? ????????
???????? ??????? ?????????  ???????? ????
??? ?? ????????? ?????? ????? ??? ????????? ??????? ???? ????????? ?? ?????????
????? ?? ???????? ????????? ?? ???????? ?? ????????????? ?????????????
?????????? ?????? ?????. (Bennett 2003)2, (Wymer 1997)3. ??
?????????? ???????  ??????? ?? ???????? ??
????????????? ?????????? ??? ?????? ???  ???????, ??? ?? ???????? ????? ??? ???????? ??
???????? ?? ??????????????? ??? ??????????? ?????????? (Radley ??? Kennedy 1995)4, (Reed 1998)5. ? ???????
????????, ? ?????, ??? ?? ????????????? ?????????? ??? ???????????
?? ?? ?????? ??? ??????
?????? ????? ?????????? ???????  ????? ?????
(??????? 18-24 ????), ?? ?????? ???? ????????? ???????? ??? ?????????? ??? ???????????
?? ??? ??????? ???? ???? ???????????? (Reed 1998). ? Bennett (2003) ???????? ??? ?? ??????????
????? ??? ?? ??????? ??? ???? ???????? ??????? ???? ???? ??????? ?????????????
????????????? ??????????.

???? ??????
?? ????????? ????????? ????? ?? ?????? ?????? ??? ???? ???? ????? ?????????
???? ???? ??? ??????? ?????? ???????? ?????? ??? ????????? ???? ????????? ???
??? ?????????? ????.

To similarweb.com ??? ?? www.alexa.com ??? websites ??? ??????????? ??? ?????????????? ????? websites ??? ?????????? ?????????, ?????? 337 ?????????? ?????????
??? ?? https://www.giveandfund.com/ ??? 128
?????????? ??? ?? https://www.act4greece.gr/

?? 2017 ?????? ??? Higgs (?????
?? 2016) ?????????? 59 ????????? «?????????» ??? ????????
795.673 ???? ??? ??????? ???????????? 249.658 ???? ?? ???? ??? 93 ??????? ???
???? ??? ?????? 45.5 ????.

 

 

 

?? ???? ???? ???
????? ???????? ?????????? ???????? ?? ??????????? ??? ?????? ??????? ???????

 

“Good design helps us bring out the best in ourselves”. Steve Jobs

?? ??????? ????? ??? ???? ?? ????? ????
???????? ?? ??????????? ??? ??? ???? ??????????? website ?????????? ???? ????????? ?? ??????????????? ??????????? «????????????».

?????? ????????? ??????? ??????????????
?????? ? ????????????? ?? ?????????? ??? ?????? ??????? ???? ????? ?????????, ?
????? ?????? ?? ??????????????? ????????? ????, ??????????? ???? ??????? ??? website, ??????? ?? ??????? ?????????? ??????? ??? ?????????
UX.

? ?????????????????? ??? Crowdfunding webisites ??? ????? ??????????? ??? ?????? ??? websites ???????????? online ????????, ??????? ??? ?????????? ???
?? ?????????? ?? ?????? ???????, ????? ? ?????? ?? ????????????? ?????????? ??
????????????? ? ???????????
?????? ????? ???????? ??? websites ????

??? website ???????????? ?????? ?? ??? ?????????? ??? ??????????? ??????? ????????
???? ??????????????? website, ???? ??? ?????
??????????? website ?? ???????? ??
???????? ?? ??????? ??????? ??? ?? ????? ??????? ?? ????????? ??? ???
??????????? ??? ???? ???????? ??? ?? ?????????? . ?? ?? ??????, ? ??????????
???? crowdfunding website ?? ?????? ?? ????? ?????? ?????????? ???? ?? ?????
???? ??????????????? ??????? ?? ????????? ???? ??????? ??? ???? ?????.

?? ????? ???? ??? ?????? ??? Crowdfunding website ?? ?????????????? ????? ? ?????? ????????? (Visual Aesthetics). ?? websites ?? ?????????????? ?????? ?????? ???????? ?? ????????
??????????? ??? ??????????. ?????????????, ??? ?? ??????? ??? ???????? ??? ???
?????????? ??????????? ??? ??????? ??????????? ?????????? ??? ???? ???????????
?????????????? ????6,
??? ??????? ?? ???? Deng ??? Poole7
???????????? ???? ? ??????????? ? ? ???????????? ?????????? ?? ?????????? ??? ???????
?????????? ??????????????? ??? ???????????.

 

 

 

 

 

 

 

 

 

 

 

 

 

 

??? ?????? ? ??????? ???? ??? ????????
??? ?????????? ??? ?? ??? ????????? Crowdfunding ??? ??? ?????????????? ??? ???????? ???;

“Online volunteerism creates new opportunities for people who have too
often been excluded from participation—such as older volunteers, people with
disabilities, individuals living in remote areas, and those with pressing
domestic responsibilities or very limited means”-  Ad de Raad

 

? ?????? ??? ????????? ???? Crowdfunding website ????????? ??? ?? ?????? ???????? ??? ?????????? ??? ??? ??? ???
??????????? ??? ?? ???? ?? ????????????8.  ? ???????????? ??????? ??? ????????
???????? ?????????? ??? ?????????? ????????? ???? ???????? ??? ?????. ????? ??
?????????? ????? ?????? ?????????, ? ?????????? ??? ??????????, ?? ???????????
??????????? ??? ??????? ? ????????9. ?? websites ??? ????????? ???? ??  ???????? 
????? ??? ?????? ?? ???????????? ??? ??????? ??? ?????????? ???? ???
?????? ?? ?????????? ??? ????? ????,  ???
??????????? ????, ?? ????? ???? ??? ??? ???????? ????.

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

???? ????? ? ????? ??? ??????????????
??? ?????????? ??? ?????? ?? ??? ????????? Crowdfunding ?? ??? ????? ?????? ??? ??? ??????????? ??? ?????? ???
??? ????????? ???;

 

? ?????????? ??? ????????? ??? ????????
(cue-based approach) ????? ??? ??????? ???????? ?????????? ????? ??? websites ?? ???????? ?? ??? ?????????? ??? ????????? ???
????? (mind-based approach). ? ?????????? ??? ????????? ??? ???????? ?????? ?? websites ?? ??????? ?????????? ??????????? ??? ??????????
??? ???????????, ??? ??????? ??? ??? ???????????? ??? ???????????. ???
??????????, ???????????? ?? ?????? ?????????????10,
???????????? ??? ? ???????? ??? ??????????? ????????? ? ?????????? ??? ?????
??? ??????? ??? ???????? ??? ?????????, ? ????? ?? ?? ????? ??? ????????? ???
??????? ?????? ??? ????????? ??? ???? ???????. ???? ?? ?????? ?????????? ??? ?
???????? ??? website ????? ??? ????
????????? ??? ????????? ???? ??? ???? ?????? ??? ?? ????? ?????? (?????????, flyers, ?????????? ?????) ??????????? ??? ???? ???
???????????11
??? ??????? ??? ???????????? (off-line) ????????.

 

 

 

 

 

 

 

 

 

 

 

 

??????????? ???????

?????? ??? ??????? ????? ? ????????? ???
???????? ??? ????????? ????????? ??? ?? ???????? ?? ??????????? ??? crowdfunding website ???? ?? ????? ??? ??????? ??????? ??? ?????? ??? ??? ?????? ???? ??? ??
«?????» ?? ?????, ???????????? ??????????? ??? 
?????????????.  ?? ?????? ?
???????/??????? ??? ?????????? ??? website, ????????? ??
???? ??????, ?????? ??????????? ???? ??? ??? ? ????? ??? ?? ???????? ?????
?????? ?????????.

? ?????? ?? ?????:

?????????????, ??? ?? ?????

?) ??? ?????? ???????, ??????,
???????????? ????????? ??? ????? ??????? ??? ??? ????? ????????? ???? crowdfunding website.

?) ??????? ?????????? ??? ???
??????????? ??????, ??? ?????????? ?????????? ????????? ??? ??????????? ????
??????????? ??????.

?) ??????? ??? ??? ???????/???????????
????????? ??? ????????? ??? ??? ?????????? ????????????? ??? ????????.

? ??????? ??????? ????????? ???
????????????? ??????, ??????????? ?? ?????????? ?? ????????? ??? ?? ??????. ?
???????????? ????? ??? ????????????? ??????????? ?? ?????????? ??????, ????? ??
???????????? ????????? ??? ?????? ???? ??????? ??????. ? ???????? ????????????
??????? ?? ?? crowdfunding ?????
????????????, ????? ???????????? ???? ???? ?????, ?? ????? ????????? ?? ??????
??????? ??? ????????.

?????? ?? ??? ?????????? ?????????? crowdfunding (?????? ??? ?????????)

????????????? ?? ????????? ???????, ???? ???? ?? ????????? ???????? ??????
??? ????????? ??? ??????? ???? ??????? ???? ???????? ?? ??????????????? ???
?????.

?????? (?? ??????????????) ?? ??? , ?? ?????? ?????
?????????? ?? ????????? crowdfunding.

1 Brenner, W., Karagiannis, D.,
Kolbe, L., Kru¨ger, J., Leifer, L., Lamberti, H.-J., et al. (2014). User,

use
& utility research. WIRTSCHAFTSINFORMATIK, 56(1), 65–72.
doi:10.1007/s11576-013-

0394-y

2 Bennett, J.M. & Bennett,
M.J. (2003): Developing intercultural sensitivity.

3 Walter W Wymer Jr (1997): Journal
of Nonprofit & Public-Sector Marketing, Segmenting volunteers using values,
self-esteem, empathy, and facilitation as determinant variables

4 Alan Radley & Marie
Kennedy (1995): Charitable Giving by Individuals: A Study of Attitudes and Practice

5 Reed, D. 1998: “Giving is
Receiving,” Precision Marketing

6 .  Exploring
Human Images in Website Design Across Cultures: A Multi-Method Approach. Dianne
Cyr 2009

7 M.S., 2010. Affect in web interfaces: a study of the
impacts of web page visual complexity and order

8 Wakefield, Stocks, & Wilder, 2004 The role of web site characteristics in
initial trust formation.

9 Lavie & Tractinsky, 2004, Liu & Arnett, 2000, Ranganathan
& Ganapathy, 2002

 

10 What Signal Are You Sending? How Website Quality
Influences Perceptions of Product Quality and Purchase Intentions- John D.
Wells, Joseph S. Valacich and Traci J. Hess

11 Chu, W., and Chu, W. 1994. “Signaling Quality by
Selling through a Reputable Retailer: An Example of Renting the Reputation of
Another Agent,”

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